I was not designed to be forced.
I will breathe after my own fashion.
Let us see who is the strongest.
-Henry David Thoreau,
On the Duty of Civil Disobedience
Actually, I’m not even suburban, I’m really borderline rural, but that’s beyond the point.
Some people I’ve never heard of before, the Dervaes family in Pasadena, has trademarked the phrases “urban homestead” and “urban homesteading,” and apparently going after bloggers who use the terms.
In addition to URBAN HOMESTEADING® and URBAN HOMESTEAD®, the terms PATH TO FREEDOM®, HOMEGROWN REVOLUTION®, and FREEDOM GARDENS® have been claimed by Dervaes trademark machine.
Now, see, I was under the impression that these were common terms, going back to war effort Victory Gardens. I thought it was part of Michelle Obama’s healthy eating initiative. I thought it was an umbrella that, historically, communities had formed under.
Why would the Dervaes seek to take that umbrella away?
It doesn’t make any sense to me. Bloggers who literally wrote the book on The Urban Homestead, who were the inspiration for many to build themselves a self-sustainable lifestyle— why would they work to disenfranchise those they had inspired in the first place? Those who stand together and share their experiences in an effort to make the world better?
Who does that?
What precisely is an urban homestead, anyway? According to Wikipedia:
“an urban homestead is a household that produces a significant part of the food, including produce and livestock, consumed by its residents. This is typically associated with residents’ desire to live in a more environmentally conscious manner.”
Aspects of urban homesteading include:
- Resource reduction: use of solar/alternative energy sources, harvesting rainwater, greywater use, line drying clothes, using alternative transportation such as bicycles and buses
- Raising animals, such as chickens, goats, rabbits, and fish, as well as worms and/or bees
- Edible landscaping: growing fruit, vegetables, culinary and medicinal plants, converting lawns into gardens
- Self-sufficient living: re-using, repairing, and recycling items; homemade products
- Food preservation including canning, drying, freezing, cheese-making, and lacto-fermenting
- Community food-sourcing such as foraging, gleaning, and trading
- Natural building
- Composting
Ruh-roh. My husband hasn’t allowed me my chickens or goats yet, but we’ve got that worm farm. We garden as many herbs and vegetables as the deer will leave for us to harvest. We reuse and repair like our lives and wallets depend on it. We recycle, upcycle, and make ourselves. I’m still a little scared by canning but we do plenty of freezing. And we’re double-dealing with the composting; in addition to the worm bin we’ve got a straight-up compost heap happening in the backyard.
So, it looks like we fall under the umbrella of the (sub)urban homestead. Are we in trouble?
Of course not, they can’t trademark our way of life. All they can do is try to take away our efforts to align ourselves with a community that values the same ethic. You can be an Urban Homesteader, you’re just not allowed to SAY you’re one without giving credit to the Dervaes, even if you’re seeking to align yourself with a movement that began decades before.
They’ve very generously (that’s sarcasm, folks) mentioned that formerly urban homesteaders can now brand themselves as Modern Homesteaders, which really burns my britches because that’s not what we are AT ALL. What we are is trying to relearn the ways generations before us lived, to fit the skills and environmental responsibility and independence and connection to the land of times gone by to the reality of the world we live in now. That’s, like, the opposite of modern. It’s retro.
This whole business is like me saying, I’m an Asian mother. I know a bunch of ya’ll are Asian mothers too, but I wrote the book on being an Asian mother in a very specific way (let’s pretend I wrote a book called On Being an Asian Mother ). Now, it doesn’t matter if ya’ll are Asian mothers or not, I trademarked the commonly used, descriptive term, so you gotta call yourselves something else. May I suggest Oriental Matriarch? It’s pretty much the same thing.
ONLY IT’S NOT. It’s a bunch of BS, and you can quote me on that.
Do you consider yourself an Urban Homesteader? Can a lifestyle be trademarked?
Let me know if you’ve written about this today, as it’s the Urban Homesteaders Day of Action. I’d love to hear your take.
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Betsy (Eco-novice) says
Hilarious!
P.S. I’ve just trademarked the terms SAHM, stay-at-home mom, mommy blogger, green blog, and green parenting. Please don’t ever use those terms again either.
robin elton says
HA! I’m also claiming Brown-Eyed Girl and independent contractor. Trademarking is fun!
Lori Alper aka Groovy Green Livin says
Well said-that IS hilarious! Trademarking a lifestyle is ridiculous.
robin elton says
The shift from “the world is ours to share and maintain” to “this is MINE” is stunning. I just can’t wrap my mind around it.
Lolli @ Better in Bulk says
That is insane. InSANE! I love the comment above about trademarking the terms SAHM and mommy blogger. LOL!
Rebecca says
Ok, what is the deal with these Dervaes? I also don’t see the point in excluding people from a lifestyle. It seems they might be trying to profit from this trademark, which is all the more confusing.
Irina says
Dervaes by making claims to Facebook have convienced them to shut down our Facebook fan page. We lost 2200 contacts with our local customers for Denver farmers market that has nothing to do with Dervaes religious group activity. Dervaes cause damage to our small local farmers that sell their natural products on our farmers market. Dervaes expects royalty paid to them as trademark owners and references to their websites. They want high traffic to their websites to benefit from sales of their products and making ads.