Category: Make a Difference: Community & Calls to Action

  • Obesity & Denial: It’s the American Way

    There are some people who,

    if they don’t already know, you can’t tell ’em.

    Yogi Berra

    This week I “learned:”

    Many Americans have skewed perceptions when it comes to their weight, often believing they are thinner than they really are, even when the scales are shouting otherwise, a new poll finds.

    ~USA Today

    30% of those who were overweight thought their weight was normal. 70% of those who were obese thought they were just overweight. The article goes on to point out that people are less likely to seek help and more likely to leave medical issues untreated if they aren’t aware they have a problem.

    Why don’t people realize they’re overweight? Maybe because their pants size hasn’t changed:

    via The Style Blog

    (It’s not just men’s clothing, either. Last time I shopped at Banana Republic the woman told me with a perfectly straight face that they haven’t changed their sizing. Which is such absolute bull, because the size 6 I was trying on was a little big. I wore a size 6 ten years and 25 pounds ago– at Banana Republic.)

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    Also on my radar this week- the Physicians Committee for Responsible Medicine (PCRM) recently conducted a study that looked at fast food meals heavily marketed towards kids. I “learned” the worst is the McDonald’s Mighty Kids Meal (Double Cheeseburger, French fries, and chocolate milk), weighing in at 840 calories and 37 grams of fat.

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    I took The Dogness to the vet this morning. While they whisked him away for some tests, I read the poster on the back of the door. I learned that a  dog is a healthy weight if his waist curves in towards his haunches and you can easily feel his ribs. Underweight if the curve is pronounced and you can see his ribs. Overweight if the waistline is undefined and you have to make an effort to feel the ribs. Obese if the waistline rounds out and the ribs are hard to find, under a layer of fat. The Dogness is looking a little, ahem, sturdy, but you can find the ribs by poking in a bit. The vet advised a little more playtime and a few less table scraps.

    I’m not comparing dogs to people or anything, but it struck me that the principles were the same. I’m just throwing it into the mix because it made things so much simpler in my mind- I’m not trying to achieve a certain weight or a certain dress size, because then the focus is on numbers. I should work out and eat better until I lean out the fat that sits on my midsection- until my weight curves in and my ribs aren’t obscured- everything else will follow.

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    I learned this a while ago, but it seems relevant: belly fat, specifically, puts you at greater risk for diabetes, heart disease, some cancers, and dementia.

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    Another random old fact: my daughter is in the lowest 5 percentile for weight. And every time the nurse reminds me that the table is skewed, that the “average” 6 year old is probably too heavy anyway. Is this medical fact or is the nurse trying to reassure me? I don’t know. I just thought I’d mention it.

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    What’s the takeaway here? Nothing we don’t already know: America is overweight and in denial; clothing suppliers use vanity sizing; marketing to kids is evil; my dog is a lazy bum and needs more exercise; I should play outside more and eat fewer table scraps.

    What’s my point? My point, I think, is this:

    These companies have no problem lying to us and manipulating our kids. On some level we are aware that it happens. What is really sad is the moment when we buy in and start lying to ourselves.

    When people discovered that the cigarette companies were marketing to kids, they were outraged. And it was good. The marketing changed, and Philip Morris has to sponsor smoking cessation campaigns. AND, the attitude of the American public changed. You can’t smoke anywhere now, and when you do, people shake their heads in disappointment or give you dirty looks. People sure as hell don’t give kids cigarettes anymore.

    Soooo… if we know that McDonald’s is bad for our kids, shouldn’t we quit buying it for them? And shouldn’t we hold fast food chains accountable for the targeted marketing they do, and health problems they help cause?

    Where is the outrage?

    Tap tap tap… is this thing on?

  • Fashion Friday: TOMS Shoes. One for One.

    Don’t say that you want to give,

    but go ahead and give!

    You’ll never catch up with a mere hope.

    ~Johann Wolfgang von Goethe

    A lot of companies donate money to various causes. And that’s cool and all. I appreciate the gesture and given the choice, all other things being equal, of course I’ll go with the company that will contribute to a cause I support.

    TOMS is so beyond that. With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. I love, love, love this. Love that the giving is tangible. Love that if you go to the website you can see video footage of HQ. This is everything I want in a company: a spirit of giving, transparency, employees who believe in their work. It’s just lovely, all of it.

    AND, the shoes are beyond cute. I’ve already mentioned that I love the Cranberry Canvas Women’s Wedges. (I love to look at it in cranberry, anyway. Knowing how I am I’d have to buy it in black or “ash”-gray.)

    I am all over these Slate Wool Women’s Cordones .

    I have one baby niece, and I’m about to become an aunt to a second niece, and you KNOW they need Pink Glitter Tiny TOMS. Oh my god. Party at the disco.

    Bonus! Shop Tiny TOMS & save $5 Using Promotional Code: “KIDS5”

    Double bonus! TOMS is closing in on giving away its ONE MILLIONTH PAIR of shoes. They’ve been running a sweeps where you can enter for your chance to attend the Millionth Shoe Drop in Argentina. Can you imagine how inspiring, humbling that would be?

    Bummer, I only just discovered this; the sweeps ends Sunday, August 29. You enter by using Gowalla (you can also win TOMS shoes or an AT&T netbook or smartphone), or by designing your own virtual pair of TOMS (this is fun). Quick quick! Go ahead and enter now!

    Full disclosure: I haven’t purchased a pair of TOMS yet, as the sneaks I do have are still functional. But I am very likely to crack on those wedges, I do need dress shoes that are wearable. Has anyone else tried them? Can you speak to comfort and whether they run true to size? I know they have a 100% Happiness Guarantee but I would still like to order the correct size the first time.

    This post contains affiliate links, meaning that if you click through and buy a pair of shoes, not only will one pair go to a child in need, but I will be a few dollars closer to a macro lens. Win-win-win!

  • Punk Rock Marketing

    Be daring, be different, be impractical,

    be anything that will assert integrity of purpose

    and imaginative vision

    against the play-it-safers,

    the creatures of the commonplace,

    the slaves of the ordinary.

    -Cecil Beaton

    This week I came across two marketing campaigns that I really liked– because they were different. Seemingly impractical but delicious all the same.

    Best of all, I didn’t have to “like” anything on Facebook, or tweet about it, or subscribe to anything, or share the page in any way to participate. But I am doing all these things anyway, because they are just that cool. That’s damn good marketing.

    The first you’ve probably heard about:
    it’s Chipotle’s “No Junk” campaign.



    I’d only been vaguely aware of Chipotle’s existence before now; I looked it up and it describes itself as

    committed to using premium quality ingredients from more sustainable sources in its nearly 1,000 restaurants nationwide. That includes more naturally raised meat (from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other national restaurant company, increasing amounts of local and organically grown produce, and dairy products made with milk from cows that are not treated with the synthetic hormone rBGH (recombinant bovine growth hormone).

    Well, that’s pretty awesome.

    What’s happening here is, Chipotle is asking you to forward your junk email messages to nojunk@chipotlejunk.com. Moving that junk mail out of your inbox will help get junk out of school lunches: for every 100,000 junk emails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give approximately 32 million school children nationwide access to school-tested, junk-free recipes.

    If you are inclined to keep track of such things, you can “like” Chipotle on Facebook and see how many emails get forwarded (one week in, and they’re at 95490 emails, $9540 in donation– they’ve capped the donation total at $50K, FYI).

    So now, I think Chipotle is pretty cool, and if I ever notice one of their restaurants I’ll stop in and buy something to support them. I don’t even know what kind of food they sell.

    That’s damn good marketing.

    The second campaign is the brainchild of a seemingly unlikely alliance of Audubon, Toyota, and a team of tattoo artists,  called Tatzoo.

    We wear species protection on our sleeve.

    In our lifetimes, one third of all animals and plants could be gone forever. We think that’s messed up, heartbreaking, and incredibly dangerous. Our generation needs to unleash our fresh ideas, fearless attitudes, and social connectivity to tackle this crisis right now.

    Tatzoo’s challenge is simple—engage 100 people in the course of 100 days to help save a local endangered species right here in California. How you do it is totally up to you.

    The 15 people with the best ideas will be given a FLIP camera to document their journey and a tattoo of their species for their leadership. Submit your idea for a chance to be one of our lucky finalists.

    How badly did I want to win this competition? REAL BAD.

    Sadly, although I do manage to fall within the age parameters of 18-35, I am not a resident of California, where this is taking place. I can only hope the idea is so wildly successful that it comes to PA before I turn 35, in the not-so-distant future.

    Is it a little nonsensical? To be sure. Can I just buy myself a tattoo of an endangered animal? Well, yeah. But I like the idea of being literally stamped for life as a leader, an environmentalist, as someone who made a difference, by my peers and by an organization I respect (Audubon, I’m on the fence about Honda).

    I also really like this:

    Even though I can’t compete, I’ll be keeping tabs what’s going on, sharing anything interesting, and voting for my favorites.

    That’s damn good marketing.

    It’s sad that innovative, freewheeling ideas are so rarely seen that they inspire me to write posts about them because I think it’s so unusual to be original.

    Unusual, original ideas breed loyalty and enthusiasm. In this case, for FREE.

    Why waste marketing dollars sending me something I’m going to delete, throw away, click on but never check again?

    Why waste it on TV spots I don’t notice or ads I don’t read?

    Waste, waste, waste. Waste of time and money.

    You know how I feel about being wasteful.

    Be different, be daring, be fun, be social.

    Do something big, and good.

    Life’s too short to be boring.