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CLOSED: Conscious Consumerism: Marcal Small Steps (plus giveaway!)

April 22, 2011 By Robin Strong Elton 49 Comments

marcal small steps

Any fool can destroy trees.
They cannot defend themselves or run away.

And few destroyers of trees ever plant any;

nor can planting avail much
toward restoring our grand aboriginal giants.”

-John Muir

98% of purchased paper products come from trees.

Ninety. Eight. Percent.

2% of purchased paper comes from recycled content.

Only. Two. Percent.

What I want to do here is rant about how people feel entitled to wipe their bums, blow their noses, clean their chins and countertops, and print their LOL email forwards on paper that sacrifices trees that take decades, centuries to grow. That are bleached to the whitest white and marketed as being luxurious, or fluffy like clouds. Why? Why? Do we really need to wipe our bums with fluffy clouds? Really? Really?

But I’m behaving myself today. Let’s skip the rant and instead recap why trees are important, shall we?

  • Trees absorb carbon from the atmosphere (greenhouse gases)
  • Trees’ dark green leaves absorb light from the sun (retaining heat during the day and slowly releasing)
  • Trees take up water from the soil, which then evaporates into the atmosphere (creating heat-deflecting clouds, another global-warming deterrent)
  • Tree root systems prevent erosion & loss of fertility (soil conservation)
  • 70% of the earth’s animals & plants live in forests. Most will not survive clear-cutting.

Since not all our paper is sourced from rainforest, I WON’T EVEN MENTION that tropical rainforests house half the world’s varieties of plants, many of them medicinal (two-thirds of cancer-fighting agents originate in rainforest), in a land area that’s only 7% of the world’s land mass. And that we continue to discover new species there all the time.

Oh. Well, maybe I will. IT’S IMPORTANT, YA’LL.

One of the easiest ways we can help the earth out is by mindfully consuming paper.

As in, don’t use paper if you don’t need to.

  • Save files on your computer rather than print them out.
  • Read books on an e-reader rather than buy hard copies (you can download the Kindle app to your computer for free and read on your Mac or PC)
  • Subscribe to digital versions of magazines or newspapers
  • Pay bills online; opt out of junk mail; get off catalog mailing lists
  • Switch to rags for cleaning, cloth napkins for mealtime, handkerchiefs for noses
  • Write your to-do & grocery  lists on a digital calendar; bonus points if you sync to your phone.
  • Draw on chalkboards or whiteboards and snap a pic for posterity.
  • Encourage art projects that use recycled materials.

When you do use paper, for the love of Mike please reuse the blank sides. If you need coffee filters buy the unbleached ones, and compost them. If you buy a Sunday paper for the coupons, shred the paper for the guinea pig cage. Save the envelopes that come in your junk mail for when you have to send a check or money into the classroom. Be creative.

Recycle all you can.

And then, complete the cycle. Retailers are not going to shift the new:recycled ratio until there is a quantifiable demand for recycled content products.

When you buy paper products, buy recycled.

Let companies know where your priorities are, and how you want to spend your dollar. They will pay attention.

We switched over to cloth napkins, hankies and rags a long time ago, but I still need to buy the occasional box of tissues for a bad cold. I also buy paper towels for draining bacon and cleaning up puke (it’s necessary; we’re talking two, three boxes and rolls a year). And, we do use toilet paper, a state of affairs I don’t see changing anytime soon.

We’ve always used Marcal, for the simple reason that it was inexpensive and the Sunday paper runs coupons for their products all the time. When we first officially “done gone green” back in 2008, I was beyond pleased (and mayhaps a little smug) to find out that not only was Marcal frugal, but comes from recycled content too.

  • Marcal Small Steps is made from 100% recycled content paper (30% post-consumer, meaning a consumer has used it & recycled it.)
    • For comparison’s sake: Seventh Generation is also 100% recycled content, and an impressive 90% post-consumer. It’s also a bit more expensive than I think every other brand out there.
    • Scott Naturals is 40/40.
  • Marcal processes 200,000+ tons of recyclable paper—magazines, office & school paper, flyers, junk mail & printers’ waste (printer’s waste being an example of recycled content that is not post-consumer, like the ends of paper rolls)— every year, thus saving over 4 million trees and producing more than 12 million cases of paper products annually.
  • Air-fluffed TP (anything vaguely resembling clouds, or quilts, or angel’s wings) is an energy-intensive process, considerably more so than the traditional process Marcal uses. That’s totally not even thinking about the energy expended clear-cutting forests. BUT YOU SHOULD THINK ABOUT IT BECAUSE IT’S IMPORTANT.
  • AND, soft and fluffy is no good for your plumbing and sewer systems. The thinner stuff is designed to be blown apart upon flush impact. Soft and fluffy? Turns into a thick, gloppy mess that clogs easily and is no fun to watch your plumber husband extract from pipes. You’d think it would be, but it’s not.

But the best part is, Marcal recently updated their look and product line (by recently, I mean I have no idea exactly when this happened) and the toilet paper is softer, the paper towels are now durable. So it’s not even like you’re making some sort of sacrifice to use the recycled product. It is every bit as practical, and frugal too. No excuses!

Wanna try it out?

The nice folks over at Marcal are offering one of my readers a sample pack of Marcal products (toilet paper, tissues, napkins, and paper towels).

Just leave me a comment letting me know one thing you do to cut down on your paper consumption for your chance to win.

Bonus entry: “Like” my Facebook fan page and leave a 2nd comment telling me you did (or that you already were a fan).

I’ll pick a winner next Saturday morning before soccer, 4/30/11.

Don’t forget, you can check your Sunday paper for coupons, they’re in there all the time. Or, “like” Marcal’s fan page for an instant-gratification printable coupon.

Find stores that carry the Marcal brand here.

——————————————————————–
Full Disclosure: I happily accepted an offer of a trial roll of Marcal paper towels and a package of TP for review purposes. No other compensation was received for this post.

——————————————————————–

AND THE WINNER IS:

 

Comment #2, Aimee! Thanks to everyone who entered!

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Filed Under: Conscious Consumerism: Shopping & Reviews Tagged With: Marcal small steps, recycled content paper, recycled paper toilet paper, recycled paper towels 49 Comments

Comments

  1. Molly says

    April 27, 2011 at 10:20 am

    We do most of the same things you do: cloth napkins, old t-shirts as rags, read newspapers online. However, we also use cloth diapers and cloth diaper wipes (except when we are traveling–bit too difficult).

    Reply
  2. Aimee says

    April 28, 2011 at 2:40 pm

    We use cloth napkins instead of paper napkins and old cloth diapers instead of paper towels- they are GREAT for cleaning! I either buy Marcal or Traders Joe’s brand T.P. I heart them both:)

    Reply
  3. sheila k. says

    April 29, 2011 at 1:33 am

    I am careful about re-using the backsides of pieces of computer paper to print out coupons or maps. My mother taught us to use TP conservatively, and to recycle newspapers and phone books. By the way, I love Marcal paper products.

    Reply
  4. Debbie C says

    April 29, 2011 at 3:04 am

    I try to use a dish towel in the kitchen for most things, instead of paper towels. But sometimes, nothing but a paper towel will do.

    dchrisg3 @ gmail . com

    Reply
  5. rebecca says

    April 29, 2011 at 4:54 am

    I use cloths rather than paper towels.

    Reply
  6. rebecca says

    April 29, 2011 at 4:55 am

    I liked your facebook page Rebecca Rps

    Reply
  7. Erica C. says

    April 29, 2011 at 5:48 am

    We don’t use paper plates anymore.

    Reply
  8. EMMA L HORTON says

    April 29, 2011 at 6:21 am

    WE HAVE GROCERY TOTES FOR CARRYING OUR GROCERIES HOME FROM THE STORE

    Reply
  9. Happi Shopr says

    April 29, 2011 at 6:48 am

    We use linen napkins instead of paper napkins to cut down on paper waste.

    Reply
  10. Sarah says

    April 29, 2011 at 7:39 am

    We recently tore up some old sheets to use as rags for washing windows vs using paper towels. We also reuse the other side of printouts from the computer when we can.

    Reply
  11. Cynthia C says

    April 29, 2011 at 8:19 am

    I’m using micofiber cloths for a lot of cleaning chores in place of paper towels.

    Reply
  12. Cynthia C says

    April 29, 2011 at 8:20 am

    Like you on fb (Cynthia Conley)

    Reply
  13. beveanne mckinley says

    April 29, 2011 at 9:18 am

    we use cloth for almost everything

    Reply
  14. Jennifer says

    April 29, 2011 at 10:38 am

    We use cloth napkins and cloth cleaning rags.

    Reply
  15. Jennifer says

    April 29, 2011 at 10:39 am

    Facebook follower as Jennifer Schmidt

    Reply
  16. beth shepherd says

    April 29, 2011 at 11:05 am

    have towels for hand drying
    thank you
    tatertot374@sbcglobal.net

    Reply
  17. Tammy Darling says

    April 29, 2011 at 11:30 am

    I use towels.

    Reply
  18. evelyn says

    April 29, 2011 at 12:08 pm

    enter me thanks

    Reply
  19. Patricia says

    April 29, 2011 at 1:57 pm

    We cut down on paper use by cutting our paper towels in half when you do use them. We recycle the paper we do get but mostly we read newspapers online.

    Reply
  20. Alicia Webster says

    April 29, 2011 at 2:36 pm

    I have stopped printing things on my printer all the time. I used to go through tons of printer paper, now I use about 1/2 package each year.
    Alicia Webster
    5webs@comcast.net

    Reply
  21. Alicia Webster says

    April 29, 2011 at 2:37 pm

    I like you on FB(Alicia Webster)
    Alicia Webster
    5webs@comcast.net

    Reply
  22. Jessica says

    April 29, 2011 at 4:19 pm

    We have really cut down on our magazine subscriptions. We used to have over 10 monthly subscriptions that I would just skim and toss out.

    Reply
  23. Michele says

    April 29, 2011 at 6:30 pm

    Thank you for the giveaway. I pay some of my bills online, buy recycled paper goods, use dish towels for cleaning, recycle my paper by using the back for scratch paper, upload coupons onto my rewards card and more!

    Reply
  24. Christine says

    April 29, 2011 at 6:55 pm

    cloth napkins

    Reply
  25. Linda Lansford says

    April 29, 2011 at 7:37 pm

    cut down on your paper consumption buy using cloth napkins

    Reply
  26. Susan Smith says

    April 29, 2011 at 7:37 pm

    I use old shirts and socks to dust and wipe instead of paper towels

    Reply
  27. Susan Smith says

    April 29, 2011 at 7:38 pm

    Like you on FB Susan Smith

    Reply
  28. Dara Nix says

    April 29, 2011 at 9:26 pm

    I get ALL of my bills sent to me via e-mail and pay all of them online! No paper used at all!!

    Reply
  29. Dara Nix says

    April 29, 2011 at 9:27 pm

    I “like” you on Facebook!

    Reply
  30. Emma Peel says

    April 29, 2011 at 9:52 pm

    We use junk mail for writing paper or notes. Often the one side of the paper is blank.
    emmaspeel(at)gmail.com

    Reply
  31. Emma Peel says

    April 29, 2011 at 9:53 pm

    I LIked your Facebook fan page, id Emm Enger
    emmaspeel(at)gmail.com

    Reply
  32. JenniferR8 says

    April 29, 2011 at 10:37 pm

    One thing that I do to cut down on my family’s paper consumption is the not subscribe to the paper newspaper and read it online instead. reejen at comcast dot net

    Reply
  33. forrell says

    April 30, 2011 at 12:25 am

    One way I do itis I try not towaste paper by writing on both sides or using the back of papers I don’t ned for scratch paper

    Reply
  34. Sand says

    April 30, 2011 at 12:38 am

    I cut down on paper consumption by using towels over paper towels and reusing newspaper to clean glass.

    Reply
  35. Gianna says

    April 30, 2011 at 1:41 am

    I save files for a lot of things instead of printing them out.

    Reply
  36. Kim T says

    April 30, 2011 at 2:19 am

    We use dry erase boards for lists.

    Reply
  37. brian e. says

    April 30, 2011 at 3:32 am

    Thanks for the giveaway…instead of buying post-it note-type notepads we use paper that has arrived at our home as junk mail: we cut up envelopes, and the blank sides of pages into squares, write our notes & then tack them up with a magnet or thumbtack.

    senorpiero [at] yahoo [dot] com

    Reply
  38. susan smoaks says

    April 30, 2011 at 4:01 am

    to cut down on my paper consumption i pay all my bills online

    Reply
  39. Veronica Garrett says

    April 30, 2011 at 6:57 am

    I use old rags for cleaning instead of paper towels.

    Reply
  40. DanV says

    April 30, 2011 at 7:22 am

    One thing I do to cut down on your paper consumption is print double-sided

    Reply
  41. Kerrie Mayans says

    April 30, 2011 at 9:17 am

    I switched all my bills to online payments which reduces my mail and paper usage. Also I use cloth napkins and cleaning rags.

    kerrie@mayansfamily.com

    Reply
  42. patricia says

    April 30, 2011 at 9:43 am

    I can stop printing so much

    Reply
  43. kittycardero says

    April 30, 2011 at 11:15 am

    I reuse unimportant paperwork by printing my online coupons on the back.

    Reply
  44. Chris Noe says

    April 30, 2011 at 1:38 pm

    I used e-reader and read most of my books on it nowadays. Also use clothes instead of paper towels

    ezmerelda at mail dot com

    Reply
  45. Debbie Kennedy says

    April 30, 2011 at 3:19 pm

    We do most of our banking and bill payments online instead of having the statements mailed to us – certainly saves on paper……and filing!

    Reply
  46. Diane Baum says

    April 30, 2011 at 3:33 pm

    I started to pay all of my bills on line to help the environment and use less paper. I also print less on the computer.

    Reply
  47. Loretta Ball says

    December 9, 2011 at 7:30 am

    I have stopped printing things on my printer all the time. I try to use a dish towel in the kitchen for most things, instead of paper towels. We use junk mail for writing paper or notes.

    Reply
  48. source says

    May 24, 2012 at 12:17 am

    Have you given any kind of consideration at all with translating your site in to German? I know a few of translaters right here that will might help you do it for free if you want to make contact with me.

    Reply

Trackbacks

  1. Ku LNB says:
    November 21, 2011 at 8:58 am

    Ku LNB…

    Thanks again for the article post.Thanks Again. Will read on……

    Reply

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